WIN promotes Nathan Patrick to Chief Commercial Officer
WIN announced the promotion of NathanPatrick to commercial director – regional TV.
Michael StephensonSales Manager of Nine, praised Patrick’s dedication to the company and his appointment to this high position.
“Nathan is an exceptional member of the WIN team and, having spent the last six years as WIN’s Sydney Sales Director, no one is better placed to help take the WIN sales team to the next level. “, said Stephenson.
The new Regional Director of Television Commercials will work closely with Richard HunwickDirector of Sales for Nine – Total TV, to deliver the network’s Total TV plan.
Patrick has been part of the network for over a decade. He started to like like
Earlier this year, Stephenson spoke to Media Week and shared his excitement about the industry’s adoption of Total TV.
See also: Nine’s Michael Stephenson on Historic Summer and the Future of Content
” It’s the future. Audiences consume across multiple platforms and now we measure them. What we are seeing is year-over-year growth in the thousands of pure. Of course, that’s what advertisers are interested in, and 9Now’s numbers are going crazy.
“Tennis this year we reached around 13.5 million Australians nationally from a TV broadcast perspective. But increasingly there were another million people we reached exclusively on BVOD they only consumed the Australian Open by 9Now, they didn’t watch the linear signal at all.
Stephenson added that Nine’s strategy does not stop at total television, with the Fairfax merger in 2018 allowing the media company to move into other areas as well.
“What’s interesting about all of this is the notion of total audio. The same thing happens on the radio as on television. Audiences consume via a live signal through a smart speaker or connected device, and increasingly via podcasts.
“The same thing happens in publishing. So, total publishing is now a thing by which people consume content from our news media, either through print or digitally. The merger with Fairfax allowed us to do all of those things. It allowed us to create total TV, total audio and total publishing and we couldn’t have done that if we were a stand-alone, siled business,” Stephenson added.
Top photo: Nathan Patrick