Study reveals New Zealand’s most loved and hated car brand – News
A new study has revealed New Zealand’s most loved and hated car brand, and the results may surprise you.
When it comes to buying a new or used car, brand loyalty often plays a role in the final decision making. Ask any diehard car enthusiast what their favorite makes and models are, and the answers will vary. Some prefer the premium driving experience of a German-branded car. While for others, nothing beats the turnkey (or push-button) reliability and durability of Japanese vehicles.
Automakers update or create new car models based on changing lifestyles and consumer demands. However, being the biggest or oldest automaker does not equate to being the best and will not guarantee approval from discerning motorists. Additionally, a handful of electric vehicle start-ups are vying for attention in the fastest-growing segment of the automotive industry.
The Clunker Junker conducted a study to find the most loved and hated car brands in each country, and which brands are the most and least loved globally. He used an AI sentiment analysis tool to analyze the data and determine the positive and negative sentiment of tweets about car brands.
According to the study, the most popular car brand in New Zealand is Kia.
The Kia Sorento won the title of best large SUV according to the 2021 AA Driven Car of the Year results. The automaker was also named the most trouble-free mainstream brand in a highly respected US quality survey, just shading Toyota in the rankings.
And, according to the study, the most hated car brand in New Zealand is BMW.
On a global scale, the results are interesting. Tesla and Mercedes-Benz are the world’s most beloved automakers, according to the study.
Despite being the most hated car brand in 16 countries, Tesla is the most loved brand in 21 countries, including Iceland, Norway and Switzerland.
The electric carmaker is currently worth more than Toyota, VW, Daimler, Ford and GM combined – with an estimated market value of $1 trillion. In addition to brand recognition and perceived elite status increasing demand for its vehicles, car buyers are also drawn to Tesla models due to the cost of fossil fuels and a desire to reduce their carbon footprint.
British supercar maker McLaren and American off-road pioneer Jeep have also received a lot of love from the global automotive community. Ferrari is the most popular car brand in 10 countries, including Spain and the UK. Although they are the country of origin of Ferrari, Italians adore Mercedes-Benz the most. The Japanese car brands Toyota and Suzuki are important in Belgium and Singapore; however, Porsche is the most popular car brand in Japan.
Ford and Ferrari are the most hated car brands in the world, according to the study.
The world has a love and hate affair with some of the biggest names in the automotive industry.
It turns out that more countries hate Ferrari than those who favor it. Although the brand is most liked in 10 countries, it has the distinction of being hated in more countries than loved, as 18 countries take to Twitter to complain about the brand. And it’s not the only one to divide opinions.
Electric vehicle maker Tesla may appear as the most loved car brand in 20 countries, but it wins as the most hated car brand in 16 countries.
Ford claims the title of the world’s most hated car brand. Tweets about the automaker were the most negative of any other car brand in 20 countries, while its premium subsidiary Lincoln was the most hated in 15 countries.
Consumer reports have consistently put Ford at the bottom of the pile. Looking for reasons why, a Quora user said, “Ford stands for ‘Found On Road Dead’, due to their alleged mechanical failures after a few years. They also historically had low gas mileage and low-powered designs. attractive.
It’s clear that Tesla has divided opinion across the world, because while the study shows it’s the most beloved automaker in the world, it’s also the most hated brand in several countries. Perhaps this reflects the mixed opinions on electric vehicles as a whole.
But there’s no doubt that Tesla kickstarted the global electric vehicle industry. Despite growing competition from new and established brands, Tesla vehicles remain at the top of the pecking order, and nearly half the world agrees.
Although Tesla is currently the most valuable and beloved automotive brand in the world, it also has its share of skeptics. More than anything, Tesla reflects what people hate most in a car: shoddy build quality, sky-high technology and an astronomical price. Perhaps because of this, Tesla is the most hated car brand in 16 countries like China and Sweden.
Despite its growing popularity among mainstream car buyers, drivers in Wales, Ecuador and Thailand aren’t eager to own a Tesla.