Shrinkflation in Australia: Reddit photos show Milky Lane meal cuts
A famous Australian burger chain has been accused of ‘shrinkflation’ with two photos showing what appears to be shrinking portion sizes.
Shrinkage occurs when the price increases or stays the same as the size or quantity of a product decreases. It is often seen as an alternative response to the costs associated with inflation.
The last to be accused of shrinkage is an Australian burger chain, Milky Lane, with stores in New South Wales, Queensland, ACT and Western Australia.
A Reddit user recently posted the noticeable difference on the online forum.
They posted a photo of a burger, loaded fries, popcorn chicken and two mac and cheese croquettes that were allegedly taken in October 2021.
The photo shows the fries and the popcorn chicken, each in a fairly large dish. All-inclusive, including a shake, the “Milky Cheat Platter” meal is $55.
A photo of the same meal believed to have been purchased in October 2022 showed everything on a serving tray with a noticeable difference in portion sizes.
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The hugely popular hip-hop-themed burger joint has become a cult following since it first opened in Crows Nest in 2016.
Reddit users responded to the post, conceding it was just a sign of the times.
“Oil is so expensive. Our pub has seen an almost 50% increase in the price of barrels of oil in the last six months. Given the volume of chips we use (which have also suffered price increases and product shortages), the oil is changed every 2-3 days,” said one user.
“You know there is a shortage of potatoes in Australia right now, which means there is a shortage of chips. The cost of chips has gone up about 200-300%. of oil has doubled in the past 12 months,” another wrote.
“Inflation only matters when it affects my own spending. These companies have no right to alter their operations based on current macroeconomic trends,” another wrote sarcastically.
Others said they noticed shrinkage across the board.
“It reminds me of how fish & chips have [shrunk] since I was a kid in the 70s. Shrinking the size of the classic “minimum crisps” – which was enough to fill several kids! — and raised its price,” one person said.
Milky Lane was approached for comment.
In June, news.com.au reported that a range of grocery items such as crisps, chocolate bars and peanut butter were also affected by the contraction.
Some products were found to have shrunk in size up to 20%, with no price change.
Mars chocolate bars have gone from 53g to 47g and still cost customers $2, while Arnotts Tina wafers have gone from 250g to 200g and still cost $3.05.