‘Momager’ for hire: An App State Mountaineer company serves young Los Angeles artists
BOONE, NC – JoCinda Benjamin ’94, an Appalachian State University alumnus, said she believes almost all successful child performers have one thing in common: a parent or adult lawyer in work behind the scenes. Benjamin should know this, as she left her own career in radio promotions 15 years ago to manage the acting career of her daughter, Jaida Iman Benjamin, who has appeared in television shows and in commercials and magazines. movies.
When his adult daughter no longer needed her mother’s presence during filming, Benjamin began Momager On-Set LLC, which provides concierge services to showbiz families in the Greater Los Angeles area.
Momager, Benjamin explained, is a term to describe a mother who is a business owner for her child – handling tasks such as social media posts, photography, styling, transportation, correspondence with representatives of industry, contracts and finance.
“Balancing auditions, reminders, reservations, travel, coaching sessions and time spent on site can be intimidating. Often, parents sacrifice their careers, personal time and savings to support a working child, ”said Benjamin. “I use my own experiences to provide a service to parents who have to work full time or have multiple children in the industry and cannot be in two places at once.”
Benjamin said his work promotes diversity in show business by leveraging his connections within the industry and seeking out opportunities for actors who might not otherwise have had the chance to compete for roles. .
“As an African American woman, business owner and former talent agent, diversity and inclusion are at the heart of my concerns. Because I work in the field and see so many children every day, I am able to identify and refer the best child interpreters from minorities to agencies looking to diversify their rosters, ”she said. .
“Although we have seen some growth, Hollywood leaders must continue to make room for all minorities to tell their stories and also include minorities as decision makers to open doors for new talent,” he said. added Benjamin. In here DateBlocker girls found their home.
Prepared for success as a mountaineer
Benjamin said she knew the value of having a lawyer and cited her own story relating to App State.
She shared, “I was more on the artistic side and not an academic star in high school, so I wasn’t sure if I would be accepted into a four-year college. My high school guidance counselor, Charlotte Cannon, encouraged me to apply to Appalachia anyway and wrote my letter of recommendation. She saw my light and knew that if the opportunity was given to her, I would be successful.
Benjamin was accepted into App State via the TRIO Student Support Services Program in the Student Learning Center (formerly known as the Learning Assistance Program) – through which she said she received tutoring help and encouragement. “It was the break I needed,” she said. “I hit the ground running.”
Benjamin got a Bachelor of Science in Communication Studies, which led to positions in Charlotte as a news editor for a television station, events director for a top-notch radio station, and promotion manager for another radio station.
Activities outside of the classroom at App State have helped Benjamin develop skills that she says have helped her throughout her life:
“I graduated from App State feeling like there was nothing I could do. I felt ready to deal with all types of people from different backgrounds – and I didn’t mind breaking down barriers if necessary, ”Benjamin said.
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About the Department of Communication
One of the seven departments housed in the College of Fine and Applied Arts, the Communication Department at Appalachian State University focuses on preparing students for success in different areas of the communication industry. The department offers five streams – Advertising, Communication Studies, Electronic Media / Broadcasting, Journalism and Public Relations – and a minor in Communication Studies. Graduates hold a wide range of positions in the media, businesses, agencies, governments, and non-profit organizations. Learn more about https://communication.appstate.edu.
About the College of Fine and Applied Arts
The College of Fine and Applied Arts at Appalachian State University is a dynamic and innovative group of seven academic departments, bringing together a variety of real-world perspectives, experiences, and education to provide unique opportunities for student success. The college has over 3,000 undergraduate and graduate majors. Its departments are applied design, art, communication, military science and leadership, sustainable development, sustainable technology and the built environment, and theater and dance. Learn more about https://faa.appstate.edu.
About Appalachian State University
As the state of North Carolina’s premier public undergraduate institution, Appalachian State University prepares students to lead meaningful lives as global citizens who understand and engage their responsibilities in creating a future. sustainable for all. The Appalachian Experience fosters a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and purpose, and to embrace diversity and difference. Located in the Blue Ridge Mountains, Appalachian is one of 17 campuses in the University of North Carolina system. Appalachian enrolls over 20,000 students, has a low student-faculty ratio, and offers over 150 undergraduate and graduate majors.