Melbourne man’s Frenchie Wear nightwear firm realizes $ 1.9 million foreclosure
A Melbourne United dropout managed to make seven figures in just over a year due to ‘mad’ demand for a certain product as Australians were stranded.
A Melbourne United dropout managed to make seven figures in just over a year thanks to the ‘mad’ desire for comfortable clothing that overcame the Australians during the lockdown.
Jack Tanasi, 23, launched Frenchie Wear in June 2020 and since then the company has achieved a whopping $ 1.9 million in revenue.
When Australia was caught in the throes of a nationwide lockdown in March last year following the coronavirus pandemic, the then 21-year-old Melburnian realized it was now the opportunity to launch your own product.
He created a “Frenchie” – a mix between a dressing gown and a hoodie – named after the fashionable French Bulldog.
Mr. Tanasi knew he was on to something when his Frenchie hoodies were an instant hit, making $ 69,000 in income in the first month.
âI was blown away,â he told news.com.au. “The money just came in.”
In testifying to the locked-in Australians’ desire to pamper themselves, Frenchie Wear’s best month came in July 2021 – when Sydney was stuck in its possible 106-day lockdown and while Melbourne experienced its fifth instant lockdown.
The loungewear company had sales of $ 387,000 in just 31 days.
Mr. Tanasi went to college for only four days before deciding it wasn’t for him.
He fell into a marketing role where he helped small businesses get started using social media.
The budding entrepreneur waited for the right idea to come before starting his own business.
He got the hoodie from a Chinese factory and invested $ 18,000 in the business to get it started.
âAll my savings went there, every dollar I put into it,â he said.
To pay for the brand, the young man worked four jobs – in real estate, in his marketing job, in an ice cream shop and also in retail.
A friend of Mr. Tanasi’s also invested $ 18,000, but it has since been bought out from the company.
By sheer luck, by the time the company was ready to launch in June of last year, Melbourne was stuck in yet another lockdown.
âBefore the lockdown, we knew people would be stuck at home,â he added.
He used his grandparents’ garage to store produce and remembers staying until 3 a.m. to pack orders.
Frenchie Wear has since extended its products to other comfort items such as socks, sleep masks and pillow cases.
The business, which started out as a simple e-commerce, has spread to brick and mortar stores, most notably the Chadstone Mall.
They have also just entered into an agreement with Westfield to be available for ordering online as well as in storefronts at Melbourne and Perth airports.
Its main buyers come from Melbourne followed by NSW, Adelaide and then New Zealand.
Six people work directly under him and he also has a warehouse.
Most of the time, he wakes up at 6 a.m. and continues to work until 9 p.m.
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