AUCKLAND, May 11, 2022: The Monthly Food Price Index (IPA) due out next week is expected to show lower vegetable prices and industry insiders say this trend is likely to continue as we head into winter.

John Murphy, grower and chairman of Vegetables New Zealand Inc., says the FPI’s strong results for vegetables since the start of 2022 come as no surprise, but seasonal factors indicate better conditions are ahead for growing vegetables. vegetables.

“There has been a lot of discussion about the pricing challenges facing all local industries and horticulture is no exception. April was a particularly difficult time as damage from Cyclone Fili in eastern growing regions hit along with fuel and fertilizer shortages and price increases due to the war in Ukraine.

Jerry Prendergast, president of United Fresh New Zealand Incorporated, agrees that prices are improving.

“The good news is that there are always steps shoppers can take to control their budget. Top of the list should be – buy in season. The freshest vegetables that are at the peak of their season and in abundance will generally be the most affordable option, and they’re packed with immunity-boosting antioxidants,” says Prendergast.

“This week in supermarkets, you’ll see fresh broccoli heads selling for between $3.50 and $4 for two, while nutrient-dense greens like silver beets are a bargain at $3.69 for a big bag and the cauliflower comes in at an affordable $3.99,” he said. said.

Carmel Ireland, project manager at the 5+ A Day Charitable Trust, notes that where possible shoppers should prioritize healthy, vitamin-rich fresh vegetables as we head into the winter months to help immunity.

“As the economy tightens, it will be harder for families to stick to their budget. The cost of living is impacting consumers’ wallets globally and fresh food is no exception,” she says.

The benefit of eating fresh produce far outweighs the cost, advises Ireland.

“A few take-out coffees can cost between $10 and $13 depending on where you shop, or you can buy fresh seasonal vegetables for around $13 packed with nutrients and dietary fiber to feed the whole whānau for three or four days,” she said. .*

Seasonal crops are not an exact science and each month a different fruit or vegetable will be at its best. Ireland therefore suggests buyers to be flexible and seek out the best buys.

“A good example is the lawyer. Just a year ago prices were as high as $5 each, with a good growing season and less product overseas due to shipping costs, buyers were pleased with the prices we’ve seen over the the past few months,” she said.

“Winter vegetable crops are coming now and we will see carrots, cauliflower, broccoli, silver beet and more. Shoppers will find affordable, nutrient-dense options if they stick to seasonal produce. »

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