LOS ANGELES – T&G Global has partnered with Haylon Smith, New Zealand Trade Commissioner, and Rachel Hunter, model and actress, to celebrate the apple brand Envy Success in the North American market.

“It is a joy to be a part of this beloved brand that exists today through incredible dedication to innovation and commitment,” said Cecilia Flores Paez, T&G Global marketing manager for North America. “The New Zealand apple industry has brought beautiful fruit to the world, truly delivering the ultimate apple experience.. Envy continues to gain success with every bite, and we are introducing it to more and more consumers now that it is sold in nearly every major supermarket in North America.

In the past year, more than 2.1 million boxes of Envy apples were sold in the United States. High-demand premium apple brand topped the sales charts for a branded apple, winning 18.3% -dollar sales growth and volume growth of 18.0%. In addition, the apple was recognized as “the best in produce” by Kitchn in its “Kitchn Essentials: Grocery Edition,” an annual selection of must-have grocery items handpicked by Kitchn editors.

First released in North American production departments in 2010, after years of in-depth evaluation by New Zealand researchers and apple growers to ensure the variety meets and exceeds consumer expectations, EnvYes is an apple known for its balanced flavor, uplifting aroma, crunchy texture and slices that stay white longer.

“It’s great to see Envy, supported by its hardworking and dedicated community of apple growers and strong supply chain, succeed in the US market.“said Smith.”The United States is overcrowded and competitive, which is why at New Zealand Trade and Enterprise, we work alongside the Kiwi brands to help them grow and succeed. Envy truly captured and shared its New Zealand origin story and commitment to harnessing innovation and high quality as part of its premium positioning. ”

Another proud “export” from New Zealand, an internationally renowned model, Rachel Hunter, partnered with T&G Global to raise awareness of Envy apples.

“Coming from New Zealand, I have always appreciated the care and dedication our producers put into their products.Hunter said. “Almost all the the industry has faced unique challenges related to COVID-19 over the past year and a half, and our growing community has shown a true New Zealand spirit to overcome these challenges. It was great to meet the trade commissioner, Haylon Smith, to celebrate the 2021 season of our home-grown Envy apples, and the continued success of these beautiful apples that are also grown here in the United States. I have long been a fan of Envy apples and it’s wonderful to see delicious Envy apples in stores around the world.

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