Commonwealth Bank announced as Official Supporter of the FIFA Women’s World Cup Australia and New Zealand 2023
Commonwealth Bank announced as Official Supporter of the FIFA Women’s World Cup Australia and New Zealand 2023™
- Commonwealth Bank becomes Official Supporter of the FIFA Women’s World Cup 2023™
- Commonwealth Bank, the largest brand investor in women’s sport in Australia
- Launch of CommBank Player Escort Program for FIFA Women’s World Cup 2023
FIFA today announced that Commonwealth Bank (CommBank) has signed as an Official Supporter of the FIFA Women’s World Cup 2023™ for next year’s tournament, with the bank further affirming its commitment and investment in women’s football.
By supporting the FIFA Women’s World Cup Australia and New Zealand 2023, Commonwealth Bank becomes one of the biggest brand investors in women’s sport in Australia, which only further highlights the growth and trajectory gaming not only locally, but across the globe.
CommBank and FIFA will work together on numerous initiatives and activations as the countdown to the biggest women’s sporting event on the planet continues, including CommBank’s 2023 FIFA Women’s World Cup player escort program , which will see 1,500 children between the ages of 6 and 10 accompany players onto the pitch before matches in a unique opportunity.
Sarai Bareman, FIFA Women’s Football Director, said:
“Through its investment in Australian rules football since 2021, Commonwealth Bank has demonstrated a genuine commitment to increasing the participation of women in football, creating opportunities and championing leadership. These goals are closely aligned with the goals of FIFA’s own women’s football strategy, so this partnership is truly exceptional. We look forward to working closely with Commonwealth Bank over the coming months as together we aim to inspire children and communities through the power of women’s football.
Monique Macleod, Group Executive Marketing and Corporate Affairs, Commonwealth Bank, said:
“This is an exciting time for women’s sport in Australia and around the world. With 64 matches played in Australia and New Zealand, the FIFA Women’s World Cup is the biggest women’s sporting event in the world. 25 years of investing in women’s sport through our partnerships with Football Australia and Cricket Australia, this partnership reinforces our commitment to supporting Australian rules football from grassroots to elite level.
Sam Kerr OAM, captain of the Matildas, Australia’s senior women’s national football team, said:
“When I was little, women’s football didn’t have the visibility and support it has today. Having a partner like CommBank to support the FIFA Women’s World Cup 2023 shows how far I’ve come. want to use the FIFA Women’s World Cup 2023 as a way to show all Australian girls that they can achieve great things through football.
As part of this agreement, ASB in New Zealand will actively participate in the exploitation of Aotearoa’s rights in New Zealand.
FIFA Women’s World Cup 2023 match passes are now on sale at FIFA.com/Tickets.
For all other information regarding the FIFA Women’s World Cup 2023, visit FIFA.com/BeyondGreatness.