Castore signs multi-year cricket kit contract in England
Sportswear brand K Castore entered into a 10-year A $ 47.2 million contract with the England men’s and women’s cricket teams as it became the official supplier of kits for the teams.
Castore will replace the teams’ previous agreement with New Balance as the new English cricket kit will use natural fabrics to make the first fully recyclable sports collection.
After Castore’s founding in 2016, they made their way with the West Indies national team at the end of 2019, followed in December 2020 by signing a three-year contract with England wicket-beater keeper Jos Buttler.
Castore has already taken remarkable steps in the UK sports market in recent years, including kit contracts with Premier League Newcastle United, Wolverhampton Wanderers, England rugby team Saracens, England team. Formula 1 McLaren, tennis star Andy Murray and Olympic gold medalist Adam Peaty.
Newspaper The temperature say the company is on track to achieve A $ 188.8 million in revenue this year
Castore co-founder, said Tom Beahon The temperature: “The market is clearly fond of fast-growing companies that are direct to consumers, so we tick a lot of boxes for investors. “
“There have also been a lot of special vehicles in the United States, a lot of dry powder and a lot of American guys who are interested in helping us grow.
“We just want to keep growing the business and we’ll see what happens next,” Beahon said.
Beahon also said the England kit will be sold for a lower price than expected as part of a commitment to the ECB’s strategy to inspire young athletes in the sport.
“We want to present the sport to a larger social group and have our product available to them, which will mean selling for a lower price than we normally do,” he said.